Anime is not niche anymore. It’s huge and it’s a powerful cultural force. Anime is the new “Friends” as it shapes media, fashion, sports and lifestyles globally.

In this deepdive, we will discover how anime’s unique storytelling captivates millions globally and how brands can harness this phenomenon. We’ll look into anime’s cultural influence and the opportunities it offers brands to engage passionate audiences. In Japan, anime has been an integral part of marketing for decades, so what can we learn from their experience? Featuring examples of selected successful case studies, this session provides actionable insights for brands and creatives looking to create meaningful, memorable connections through anime. The speaker of the day is Anastasia Gorelova, the founder and executive producer of Cowboy Anime studio.The main beats for the session:

- What is anime?
- How did it become a global phenomenon?
- What's in it for brands?
- Examples of successful campaigns that leverage anime.
- Recap of opportunities and Q&A.

Secure your free spot below!